Social Media

Twitter asks “what can you do in 6 seconds?”

Twitter is hoping you’ll be able to do a lot, after launching their new video sharing feature.

Last Autumn Dick Costolo, CEO of the feathery social media network, announced the acquisition of Vine. The creators of Vine describe it as “the best way to see and share life in motion. Create short, beautiful, looping videos in a simple and fun way for your friends and family to see.”

Vine is a standalone app, currently only available on iOS through the Apple App store. The videos you create on the app are embeddable into tweets and run on an infinite loop, similar to an animated GIF.

Here is the first ever video posted using the new feature and it’s from Costolo himself.

Already the quick fire video integration is dividing opinion on the twittersphere. Some people love the new ability to post snappy and creative content. From a business point of view the feature is great for posting Q & A responses to all your followers or specific individuals. It’s also useful for bringing that “human” side of your brand into your marketing with quick news updates, products showcases, adverts and offers. You could even use it to promote your longer videos on YouTube or upcoming webinars.

However, there are drawbacks. There is very little statistics and data you can collect from the videos and you can’t add clickable links to the video description. There is also no archive of all your videos uploaded and comments like you get with your YouTube page.

Only time will tell if this has been a good move for Twitter. Personally I think it allows people to get even more value from the social networking site and opens up many opportunities for businesses of all sizes.

What’s your view? Send us a tweet to @Fasthosts and let us know.

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