10 Brilliant Twitter Tools for Businesses


TweetDeck is one of the most popular Desktop Twitter Clients available. It supports all the normal features of tweeting, direct messages, retweeting and replying. You can also create groups of followers, shorten URLs, send pictures, and run customized searches. TweetDecks dashboard is very advanced, not only can you view everything in easy to view columns but you can add your Facebook, Myspace and LinkedIn accounts as well.

CrowdEye (Beta)

CrowdEye describes itself as a Real Times…Social…Search. CrowdEye can scan through tweets, retweets, twitter links and more. You can search for Tweets, with any keyword, near to a certain location, time or with a positive/negative boost. Businesses find it useful to see what people are saying about their company and when.


TweetReach is a very useful tool if you want to see how many people saw your last tweet or view data on a certain keywords reach. It gives you detailed analysis for any search term on how tweets about that term have spread on Twitter. As TweetReach say “See how many different users received tweets about your topic. Know your impact. Discover your advocates.”

Twitter Counter

This tool allows you to see how your Twitter following has grown (or shrunk) over different periods of time and gives you a prediction on how many followers you’ll gain over the coming months. A good tool to see how well your latest social media campaigns have been going.


As more and more people use URL shorteners on Twitter it can be difficult to see how many people are posting tweets with your website links in them. Many URL shorteners are now an added feature on the other tools mentioned on this page, such as TweetDeck or CoTweet. BackTweets allows you to type in a website address and see how many people have mentioned the address in a tweet. Regardless of whether they used a URL shortener or not.


As the CoTweet website summarises “CoTweet is a comprehensive Web-based social media engagement, management and reporting solution that helps companies of all sizes engage, track and analyze conversations about their brands across the most popular and influential social communities today, Twitter and Facebook.”


Twellow is one of the older Twitter tools and over time has built up a number of really useful features. You can browse it’s large directory of Twitter users in its Yellow-Pages style dashboard. You can filter it down with categories, location searches and keywords searches within names, bios and locations.

Twitter Grader

One of the best features of TwitterGrader is the Search section. If you’re looking to follow authority figures in your industry then type in your chosen keyword on the TwitterGrader Search and it gives you a list of the top 100 Twitterers. You can then start follow these people and their followers.

Nearby Tweets

A great tool if your business relies on getting people through the shop door. You can check who is tweeting in your area, follow them and build relationships with them. Perhaps if you’re a Coffee Shop and whenever someone within 5 miles tweets you could message them with “Hi @whoever. We noticed that you’re close to our coffee shop, Little Teacups. Why not pop in for a drink and some homemade biscuits?”

Twitter Search Operators

Although we have already mentioned one Twitter search tool I have added this link to help you make the most of Twitter search capabilities. Many people are unaware of the different search operators that Twitter supports. Check them out if you’re looking for help to filter your search queries.

If you’ve any questions about this blog post or any others that you’ve read from the Fasthosts Blog, then feel free to tweet me @fasthosts and use the hashtag #fhblog.

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