Top 10 Ways to Ruin Your SEO Career

This article was written by Andrew Parker. Andrew is a Search Engine Optimisation expert at Dreamscape Design. Dreamscape Design is a design agency based on the outskirts of Coventry, Warwickshire. They provide web design, print and online marketing solutions and are dedicated to building solutions that will make a difference to your business and provide you with a return on your investment.

SERPs are what SEO is all about! Fact. SEO (search engine optimisation) is the process of increasing numbers of visitors to websites via link building and social media to increase their ranking in SERPs (Search Engine Results Page). However, there have previously been “black hat” tactics to hoodwink Google etc into placing the website higher in their search engines.

Thankfully, you will all be mightily relieved to hear, there has been a major clampdown on this – which means that these following 10 methods will annoy Google and cause your website to fall in the SERPs and could even cause “black hat scumbags” to be de-indexed. But if you really want to annoy Google and ruin your SEO career, then do the following…

  1. Paying for/selling links. If you buy links, then you will gain them all (usually in bulk) all in one day. This will instantly be recognised as a link-buying tactic, which means you also be advised to buy tissues with the links for the online tears when Google comes down on you like a ton of bricks.
  2. Inserting a large number of your keywords (sometimes repeating keywords over and over) into the copy and the site code in such a way that is of no benefit to readers is known as keyword stuffing. It is done basically for the purpose of boosting the page’s rankings in the search engines. Over indulgence in key words within the online content can unfortunately be as tedious as attempting to read the Daily Mail.
  3. Cloaking means the content presented to the search engine spider is different to that presented to the user’s browser. For example, redirecting websites with your keywords as the URL address or using text in search engines, but covering it up with images. This is aimed at search engines (not people) and it sadly doesn’t involve wearing a cloak. S**t.
  4. Doorway pages are pages entirely set-up for search engines, which means the page is full of the same keyword terms, but then the person needs to click through to the actual page or then redirects people to another website. However, these pages don’t tend to perform well in Google anymore due to recent crackdowns. If you go down this route you will find top search engine results will be on the other side of a locked door!
  5. Some websites have embraced content farms, which is basically lots of freelance writers writing bland and uninspired content (like the Daily Mail?) especially written for search engines (oh not like the Daily Mail then) rather than the reader. Google has now begun demoting “low-quality” or “shallow” websites from online search engine results.
  6. A link exchange basically means registering your web site with a central organization, that get your website linked to other websites involved in the (foolishly misguided) scheme. Link building should appear as natural as possible. It is believed that search engines have now devalued link exchanges. Also, you run the risk of being penalized if your site is linked to a site that is either banned or suffering from being penalised.
  7. Posting links on comment pages on every websites IS spam and will cause other visitors (to the site you are posting your irrelevant content to) to become annoyed with you and the link that you post. This will make you about as popular online as a “I love Nick Clegg and his trustworthy face” Google search while at university.
  8. Article spinning software is able to make hundreds of versions of the same article by re-wording it ….with the software submitting it “all over the place”. Very risky indeed. Original articles should ALWAYS be used and full control kept of who you sent the article to. Like “sexting” and homemade erotica, you need to 100% certain that it gets to the right person.
  9. Links to sites with spam will lower your website down to their lowly level. Like its canned pork meat namesake, it should never be used.
  10. Flash is useless in SEO. Google can’t see it. It might look nice – but has very little point. A bit like a nice Katie Price tank top.

Alas, the tactics to make your website perform better in the search engines and get more visitors should always be “white hat” methods that are accepted by Google. Therefore, if you want to stay in employment within the SEO industry, avoid using any of the above Top 10.

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