Top 10 SEO Tools for Free

In previous articles we’ve looked at the best SEO tips to help you hone your website for search engines. Articles such as The Ultimate SEO Tips Guide and 24 Fantastic SEO Techniques to Boost Search Engine Ranking provide you with over 80 great ways to improve your SEO. So no it’s time to look at what tools are available to us to help optimise our websites. Below are our top 10 free search engine optimisation tools.

Google Analytics

Google Analytics has become one of the most widely used tools for website analytics and is used by companies of all sizes. Fantastic for monitoring each of your web pages effectiveness with comprehensive statistics on everything from bounce rate to exit pages.

Google Webmaster Tools

A great free tool provided by Google to help you diagnose any indexing issues, website speed and research keyword visibility.

Bing Webmaster Tools

Very similar to Google Webmaster Tools, Bing’s own tool allows you to check the content indexed, crawled and trafficked.

Yahoo Web Analytics

An extremely powerful analytics tool that rivals Google Analytics. The major advantage of Yahoo’s version is that it provides real-time data, something that many people feel Google should offer.

Xenu Link Sleuth

Having a broken link on your website is not good SEO practise. Link Sleuth helps you to find any invalid links that your site may have in order for you to remove them or direct them elsewhere. The tool will also check your redirects and ensures they are search engine friendly.

Open Site Explorer

Describing itself as a “Link Popularity Checker + Backlink Analysis Tool” the Open Site Explorer tool is provided for free from You can compare your site against your competitors and analyse link anchor text distribution to help optimise your website.


Another great tool from This browser plugin is available for both Mozilla Firefox and Google Chrome. Once installed you get domain and link metrics for each page visited, access to SERP overlay and page load times, plus lots more.

Majestic SEO

This tool operates in a way that is similar to Open Site Explorer by providing comprehensive backlink information. They also have a browser plugin for IE and Firefox allowing you to save time analysing your competitors quicker and easier.

Google Insights for Search (beta)

Another brilliant SEO tool from Google. Google Insights gives you in-depth information on your keyword of choice. With this tool you’ll get information on regional interest, rising searches, top related terms and much more.

Google Trends for Websites

A good tool for finding out a rough estimate of a websites traffic over the last 12 months. This is the tool to use if you want to find how well a competitor is doing including where the traffic is coming from geographically.

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