How To: Optimise Your Blog Posts
It is an essential part of any companies Social Media plan to have a blog that is relevant and engaging to its customers. However, it is fundamental to your articles success to consider how search engines like Google and Bing see your post.
Most people use search engines to find interesting blog posts and you need to make sure that your posts are listed highly when they are searching for information relevant to your business.
Below are a few tips to help you get started in optimising your blog. For a more in-depth SEO guide then check out our Ultimate SEO Tips Guide.
Focus Your Efforts on the Most Effective Search Terms
Firstly we need to find out what people are searching for, what competition there is for those search terms and what growth those keywords have seen.
I would recommend choosing 1 or 2 topics, related to your business, to focus on when starting your blog. This will help you in selecting relevant keywords to optimise your blog and articles for.
There are a number of search term analytic tools around but I would recommend Google Insights as the place to get started. You can use Google Insights to compare a number of search terms and they have some great advanced search features. You can compare by Locations and Time Ranges and filter by Categories or Image searches among other options.
If location is important to the sales success of your business? You could check what search terms related to “restaurant” are rising in your area. Then focus your blog optimisation and articles around those keywords.
If your online marketing aims for your company are based around online sales rather than getting people through the shop door, you could focus your efforts on choosing keywords that are related to your business, highly searched for and yet low in competition.
Optimise One Post Title at a Time
When Google crawls your website it places the most importance on the Title and opening paragraph and so the keywords you use in these two areas need to reflect what you want people to find you under when using the search engines.
The Post Title needs to include some of the keywords that you chose from Tip 1. Take a look at the Title for this post – How to Optimise you Blog Posts – we’re hoping to rank highly for the terms Optimise Blog Post as our customers have told us they need help with online marketing and a big part of anyone’s online marketing strategy is the company blog.
It is also important not to fit all of your keywords into each Title post or first paragraph. This post is about optimising your Blog Posts and so that is all our Title needs to include.
Why are you sending me here?
Hyperlinks within articles play a very important part to your posts SEO success. All posts should be as helpful and informative as possible. If you are writing about a particular third party product then add a hyperlink to the most relevant page on their website. Similarly if you mention something in your article that you have previously covered in more detail then add a hyperlink to that page.
One of the most important factors in Google’s algorithm when determining a sites importance (ranking position) is how many inbound links there are to that page. As we’ve covered previously getting inbound links is a subject that can be quite complex. Although Google places more importance on a link from an external site that has a high Page Rank, there is ranking value still to be gained from linking to other internal blog posts.
It not only helps your readers to understand more on a subject if you link to relevant blog posts, but gives value to your search engine ranking for linked-to posts. I would recommend having about 6-8 hyperlinks in any given post and maybe 2-3 of those should be internal links to your other relevant articles with the rest linking externally.
Quick Tip: If linking to an external site use the target attribute _blank (target=”_blank”) so that it will open a new window for those links. Otherwise you may find people leave your post half way through and forget to come back!
What’s my Tag?
The majority of blog tools, such as WordPress, allow you to Tag your posts. Search engines use these Tags as part of their ranking for your site. It’s important to add around 6-8 tags to each blog post you make. I would recommend adding around 4-6 very general tags as I have done on this post (posts, seo, optimising, keywords, inbound links) and 2-4 specific tags (optimising blog posts, keyword research, google crawl algorithm).
This will help your human readers quickly choose a general tag such as SEO and find all your posts related to that. And will help you rank highly for relevant, less competitive, search terms like ‘optimising blog posts’ when the Google crawlers find your posts.
Hopefully these tips will help you on your way to Blogging success and if you have any questions please leave a comment below or drop us a Tweet @fasthosts and add the hashtag #fhblog