Bounce Rate Demystified

Bounce Rate Demystified

If you’ve ever used Google Analytics you’ll no doubt be aware of the unusual statistics of the Bounce Rate. On face value it can appear to be straight forward but once you begin to dive into the details of how Google analyses this metric it emerges that all is not as it seems.

This brilliant infographic from the team at KISSmetrics shows you the factors that affect bounce rate and how to improve your websites bounce rate.

Click image for full size version.

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