20+ Ways to Get Inbound Links for Your Website
One way search engines come to value your website as a credible authority on its subject material is by assessing how many inbound links you have to your home or product pages. News sources, distributors or bloggers may be linking to your site as a reference already, but you can increase your web profile by simply employing any combination of our tips for gaining inbound links, below.
1. Maintain your company blog
One of the easiest ways to keep generating new and diverse content is through a corporate blog. By regularly posting engaging content, you’ll draw attention to yourself as a credible resource.
2. Reach out to the blogging community
Creating ties with influential bloggers on your website’s subject material can provide a great opportunity to promote your products in many ways. Through your own blog, you can create links to another blogger’s content, and savvy bloggers will notice your inbound links and potentially reciprocate.
3. State your opinion
When you have some authority on your chosen subject, leaving insightful comments on the blogs of influential pundits can also help more readers make their way to your blog and/or website.
4. Submit scholarly articles
Syndicated articles make for another link-creating opportunity. Businesses can submit scholarly articles to specialist databases, providing new links between the information source and their own personal website each time.
5. Make the news 1
Another option for article writing would involve finding a news or opinion website that covers your business area and submitting relevant news or analysis articles to their website. Making contact or appearing on an authoritative news source’s website can help link-building to your site.
6. Make the news 2
Slightly different than maintaining a blog, businesses can also choose to regularly post their own industry news articles and possibly vie for inclusion on search engines’ dedicated news feeds. Catering to a search engine’s specific requirements can be tricky, but can provide web searchers not only with relevant news, but also your website may provide the basis for a blogger’s reactions on it.
7. Publish newsworthy research
If you host a website offering products or services where you can poll your visitors or customers on an interesting topic – do it! By collecting survey data and publishing the findings, you can provide a resource for news articles, thus ensuring tight links to the published data hosted on your website.
8. Run regular offers or giveaways
From buy one, get one free deals to coupon clipping and voucher codes, discounts and giveaways have always been a hit with consumers. If you sell trade products, you may wish to have a contest with prizes made by your company – or not. Regardless of what you’re aiming to promote, you can choose interesting items to give away or create special offers for. And those who notice will be keen to pass on the opportunity to their friends or readers, creating credible links.
9. Give away products for feedback
Like promotional copies of new albums, films or books, selectively sending out your products or test-running your services to the right people in exchange for guaranteed feedback can help boost the profile of your page and company.
10. Trade links with partners
While you may not want to cosy up with your main competitors, if you have relevant partners in your business, it may be worthwhile to work out a link exchange deal between your sites. Likewise, you can query link-trading with most any relevant site, after ensuring they’re credible outlets and will send you web traffic.
11. Facebook and the ubiquitous ‘Like’ button
Not content with taking the social media sector by storm, Facebook has stretched its hands across the entire web sphere as well, with its ‘Like’ button and other social tools available for webmasters to deploy on their own sites. If you’re thinking ‘Likes’ = ‘Links’, you’re on the right track, as when people ‘Like’ your page, they’ll be sharing your page with all their Facebook friends.
12. Tweet away to the top
As mentioned above, getting your product in the social sphere is important now more than ever. One simple way is to create a Twitter account and start tweeting away. When your tweets – concerning articles or pages on your site especially – start taking off, you’ll receive increased exposure and hopefully more inbound links to your website.
13. Pony up the cash for quality links
If an influential or relevant site you’d like to trade with isn’t up for it, it may be worth the cost to simply purchase links from their pages, as it will still elevate the stature of your own.
14. Provide backing for factual statements on Wikipedia
If you have relevant material on pages created on the prominent online encyclopaedia Wikipedia, it can be worth linking the appropriate articles back to pages on your site. For example, if you sell vegetable seeds and an entry states erroneously how long they take to germinate, back it up with facts from your own site and provide a link.
15. Make your own Wiki page
If you’re a company or website with enough standing, you should be able to create your own pages on the encyclopaedia pertaining to your business. However, you’ll need to link from sites other than yours as well to convince the Wiki administrators you’re not simply tooting your own horn.
16. Submit your site to a content directory
Website directories organise .coms according to subject material, so if your content is geared toward specific genres, it could make sense to submit your site to an online directory service.
17. Join up with respected trade organisations
Whether it’s a local commerce authority, neighbourhood association of businesses or an international coalition of firms in your trade, it’s a good idea to make connections with larger bodies that will promote your business in which ways they can. You can provide links to said organisation through your website and, in turn, they will list and link you as one of their constituent partners.
18. Utilise social bookmarking
Websites such as Digg and Delicious have been engineered to let friends share interesting articles and websites with each other, and you can get your website in on the action by outfitting your pages with social tools for those sites and more. Regularly developed content seeking to catch the attention of social bookmarkers could result in quick inbound links to your site.
19. Launch a PPC campaign
Search engines offer prominently placed suggested links for pages with relevant content – and by purchasing pay per click advertisements, you could possibly attract web browsers who will in turn provide links back to your pages and articles.
20. Watch your words
When you’ve investigated all the different ways to get interested parties looking at your site, you need to understand it’s necessary to provide quality content that’s worthy of the link. This means being not only authoritative, but also ensuring you’re using correct spellings, accurate external references and impeccable grammar.
One cheeky way to attract inbound links is to provide a list of valuable web services, whether it includes the top ten bloggers on a subject, 25 great smart phone apps or 20+ ways to get inbound links for your website. Those looking to help others in these areas will be sure to consider linking to your articles on the subjects.
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