Promoting your brand online
In this fast paced, ever changing digital world that we live in, promoting your brand online is becoming more and more important for businesses. It is no longer enough to use traditional forms of media to promote your brand, you now need to ensure that you have a fully functioning website, a strong presence on social media platforms and that as a business you are constantly producing great original content. But how do you successfully promote your brand online? And how do you ensure that your online business profile demonstrates personality whilst also being professional? Well, this blog will take you through everything that you need to know about this subject and will provide you with simple tips that you can implement within your own business.
In order to ensure that your business is promoted online successfully, you firstly need to make sure that your website is fully functional and working effectively. In this day and age people are increasingly using the internet to carry out research on businesses and companies before they consider hiring them for their services. In fact, recent studies have suggested that 78% of Internet users conduct product research online. Therefore, you must ensure that your website provides users with beneficial information and provides potential customers with a good first impression!
Brand identity is key
Whatever your brand identity is when using traditional media should be replicated when using digital media. This means that you are creating one consistent brand identity that consumers are able to identify with and relate to. It is no good presenting your business as one way in say an advertisement and showing an alternative representation when online. You want to create instant brand recognition with your consumers that will then hopefully result in brand loyalty.
The phrase content is king is probably one that you have heard many times before. However, in the case of promoting your brand online, it has never been more fitting. The content that you create, share or post on your online platforms gives audiences a chance to see your brand personality and allows audiences to engage with your business. Something that is crucial when attempting to create a positive online reputation. Therefore, you must ensure that the content you create is fitting for your business, shows personality, is informative, relevant to your industry and most of all creates engagement with your audience.
Personality, personality, personality
It can be extremely difficult to promote your brand online whilst also coming across as professional yet as a brand with personality. Therefore, the key to overcoming all of this is to inject your personality creatively within your marketing campaigns. Is there an opportunity to add humour, can you use a blog post to inject some personality, maybe introduce your team to your audience in a video? Coming up with creative ideas will really benefit your business in two ways; it can ensure the content you create is engaging whilst also demonstrating your brand personality.
Social Media platforms
The next key way to promoting your brand online is to ensure your social media platforms are working effectively, creating engagement and successfully targeting your audience. Taking some time to really sit down and look at the analytical data of your social media platforms can provide you with information with regards to how your campaigns are working and can highlight areas for improvement. Using social media for business is all about promoting your brand in as many ways as possible, so therefore you need to ensure that you are using the right platforms to target your consumers and that the messages you are sending are creating engagement.
Your brand’s reputation
It is also important to ensure that your business considers online reputation management, or ORM as it is often called. This is the process of regulating what is being said about your business online in order to ensure that you are able to maintain your reputation. This includes tasks such as replying to comments or feedback left by customers, generating great original content and ensuring that you are portraying your business and brand as approachable and relatable.
So there you have it! The many tips you can implement to ensure that you are able to effectively promote your brand online whilst also injecting personality. But what do you think? Do you agree with these top tips? Or do you feel that there are any other top tips that should be included?
About Jonny Ross Consultancy
Jonny Ross has over 15 years experience working with small businesses and specialises in digital marketing campaigns, social media campaigns and online engagement strategies for both B2B and B2C businesses. Jonny has a proven track record in the e-commerce field and everything SEO related, including social media and website design.