5 Brilliant Social Good Campaigns
“Social Good is a movement still in its infancy.” Mashable.com, 2010. This statement is very true but our friends from over the pond have grasped Social Good much quicker than we have here in the UK. I would define Social Good as “A way to encourage positive activism for a cause”. If you’re reading this and have never come across the phrase “Social Good” then I strongly advise you spend some time looking into it in more detail, particularly, if you’re looking for alternative ideas to advertise your business, and want to help a non-profit organisation at the same time.
In future posts we will be bringing you more information on Social Good and advice on how to get involved, but to start with I’ve compiled a list of 5 of my favourite Social Good campaigns from the last year.
“Can famous art help cure breast cancer? British artist Samira Harris and Samsung hope to do just that with “Everyone is Art,” the first giant collaborative artwork to be made and auctioned for breast cancer.
“Everyone is Art” is a re-creation of the face of Botticelli’s famous painting, “The Birth of Venus,” featuring the faces of 1,096 men and women throughout Europe. Lest the number seem arbitrary, 1,096 women are diagnosed with breast cancer in Europe each day….”
“The idea for Movember was sparked in 2003 over a few beers in Melbourne, Australia. The plan was simple – to bring the moustache back as a bit of a joke and do something for men’s health. No money was raised in 2003, but the guys behind the Mo realized the potential a moustache had in generating conversations about men’s health. Inspired by the women around them and all they had done for breast cancer, the Mo Bros set themselves on a course to create a global men’s health movement…”
“Even after being homeless for a period, Mark Horvath was disturbed by how quickly he became ambivalent toward other people he saw living on the street.
“I find myself looking away, ignoring the faces, avoiding their eyes,” he writes on his project’s website, “— and I’m ashamed when I realize I’m doing it.”
He started InvisiblePeople.tv to give a voice to the more than 1 million homeless people living in the U.S. who are so often ignored. By asking people to share their stories, their wishes for the future, and just a moment of conversation, the project has helped video viewers understand the problem and give homelessness a name.
“It’s affected real change,” notes Horvath in the video above. “Because you guys, the YouTube community, started sharing these videos, there’s been housing programs started and feeding programs started. Literally, people who were sleeping outside slept inside last night because of you guys.” Mashable.com
“Blog Action Day is an annual event that unites the world’s bloggers in posting about the same issue on the same day. Our aim is to raise awareness and trigger a global discussion around an important issue that impacts us all. This year, with the theme of Water, we are eager to shed light on this often-overlooked topic.”
“Every year, 4 million dogs end up in shelters and breed rescues. That’s why we created The PEDIGREE® Adoption Drive. For each new person who Likes us on Facebook, we’ll donate a bowl of food to shelter dogs.* So click “Like” and become a fan now.”
Social Good is a brilliant way to help a charity and increase awareness of that charity, whilst also increasing awareness of your own business and improve your reputation. As you can see from the examples above, Social Good is breeding creativity in using social media in new and exciting ways to engage people and encourage activism. Check our Social Good tag regularly to keep updated with more case studies, tips and news.
If you have any questions about this post or any of the other Fasthosts Posts then send us a Tweet @fasthosts and add the hashtag #fhblog.
Written by James Hay, Social Media Coordinator at Fasthosts Internet.