The ROI From Marketing To Existing Online Customers
The old 80-20 rule is still as relevant today, if not more so, than it has ever been for business owners. The idea that 80% of your revenue comes from 20% of your customers holds true for many companies and yet the majority of companies spend more time focusing on new acquisitions and fail to develop relationships with existing customers to generate repeat business.
It is far easier to market to someone who has already bought into your company than to someone new. The team at Adobe recognise this and recently released a report that highlights how valuable existing customers are. Within this document they asked great questions and found some interesting and surprising answers.
Check out the full report here: The ROI From Marketing To Existing Online Customers
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