10 effective landing pages for your inspiration

Designing an effective landing page with a strong call-to-action is the difference between converting and not. Whatever the aim of your page whether it is to sell a product, gain subscribers, build a social media following, or share promotional video, the design of the landing page is critical to success.

We see far too many sites that don’t have a clear call-to-action and attempt to pack everything they want to say and sell into one cluttered web page. The result is often detrimental to achieving the aim of the web page so we’ve scoured the web for a selection of web pages that are very effective at guiding the visitor to a single action.

“Perfection is achieved not when there is nothing left to add, but when there is nothing left to take away” – Antoine de Saint-Exupery

A great source of inspiration for this type of design can be found on many mobile app websites. Thanks to the single aim of getting the visitor to head to the iTunes App Store the design of these sites are often very clear, simple and uncluttered.

If you are in the process of designing a new site then a great starting point is to have a mobile first approach (regardless of whether you are going for a mobile optimised site or not), as this will force you to prioritise the one or two most important things that each of your individual web pages needs to accomplish.

We hope the websites in the gallery above help give you some inspiration. The design team here at Fasthosts are keen advocates of this type of design approach as you can see from our new Exchange 2010 landing page.

Written by James Hay, Social Media Coordinator at Fasthosts Internet Ltd. Say hello @Fasthosts.


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