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Strategy
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April 1, 2012
Give the people what they want – Finding the right b...
Contextual marketing is a hot topic in online marketing at the moment. Content development, social networking, and targeted marketing is leading to an increase interest in creating and finding context with users. Knowing what your... More
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March 15, 2012
[Part Two] The motivational mismatch between what scie...
Welcome to Part Two of our guide to the science of motivation. In this section we take a look at a few more intrinsic motivations and how to use them in your workplace. If you missed Part One then please click … More
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March 14, 2012
[Part One] The motivational mismatch between what scie...
In July 2009 Dan Pink, career analyst, gave a speech at TEDGlobal that has now had over 3 million views online. His topic was the surprising science of motivation within which Dan explains what he calls “one of the most …... More
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March 13, 2012
A Measured Approach To Marketing
Why Measure? This is a question that I seem to be asked an awful lot. I am told that we have accountants for the numbers, analysts for the sales figures and web analysts for the websites but, where in the … More
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March 7, 2012
What’s that you say, “ITIL can actually improve bu...
When the subject of best practice implementation rears its head, in any walk of life, most people’s first impression is that it will create a huge burden both in terms of cost and bureaucracy. Certainly if implemented incorrectl... More
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February 14, 2012
How important is customer data to your business in 201...
Customer data is becoming a hugely important area for businesses of all sizes in 2012. As the economic situation leads to consumers being increasingly careful on where they are spending their hard earned money, the one-size fits a... More
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February 9, 2012
The Past, Present, and Future of Technical Sales Consu...
If you’re not selling your products and services your company won’t last long. That’s one of the simplest and most fundamental principles of business. There are a number of other basic business principles that all good brand... More
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December 7, 2011
How to Use Customer Testimonials Effectively
The first rule about marketing is that you are not actually trying to sell a product you are selling an idea to make your customers’ life better. However the biggest challenge for any business person is to relate to their &helli... More
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November 2, 2011
A Little Bit of Chocolate Inspiration For Your Busines...
In this current series of Building Your Brand articles we are taking a look at companies from many different industries to gain an insight into some best business practices. Click here for the full list of articles. What is the &h... More
