25 Articles to Jump Start your B2B Marketing

Business-to-business marketing start-ups don’t come with a manual, but that doesn’t mean there aren’t plenty of excellent resources out there to help you strengthen your B2B campaigns. Whether you’re just getting started or looking for some great additional information, we’ve compiled a list of some of our favourite articles on B2B marketing from around the internet.

Authored by some of the most respected and weathered industry insiders, these articles can help you maximise your B2B marketing operations by experimenting with new practices.

Getting started with B2B Marketing

2010 B2B Content Marketing Benchmarks, Budgets and Trends by Joe Pulizzi

The New B2B Marketing Manifesto by Ardath Albee

Does your B2B Website Impede Sales? by Dianna Huff

Need more B2B leads? 7 tips to fix your website by MH McIntosh, CBC

How to develop an effective content marketing programme by Geoff Wells

7 Ways of Getting Your Content in Front of More People by Mark Ramskill

Best Writing Practices for B2B Marketing

Questions to Ask Before Writing by Dianna Huff

Web Copywriting 101 – Begin with the end in mind by Kate Headen Waddell

What Marketers Can Learn from Storytellers by Chas Cooper

Five Corporate Blog Must-Haves by Jeremy Victor

Mobile Web and Social Marketing

Seven rules for developing iPhone apps by James Hepton

11 Ways to Create an Effective Facebook Page for Business by David F Carr

Balancing Social Media Effort vs Value for Small B2B Business Owners by Heather Rubesch

28 Awesome B2B Social Media Statistics by Adam Holden-Bache

Tips for efficient B2B marketing

How to increase B2B sales without spending more on marketing by MH McIntosh, CBC

How to implement cost effective marketing in a fragile economy by Geoff Wells

12 Shortcuts to get marketing done faster by MH McIntosh, CBC

Content is king for B2B

Content Now Vital to B2B Marketing by Lisa Arthur

B2B Content Marketing in the Age of TMI by Ardath Albee

Content Marketers: How to Think and Act Like a Publisher by Jeremy Victor

Your Content Strategy Mission Statement by Joe Pulizzi

Content Marketing Converts Even the Toughest Business Buyers by Newt Barrett

How Much B2B Content is Enough? by Stephanie Tilton

What Drives Us? 4 Keys to Creating Compelling Content by Patsi Krakoff

23 Reasons Why Content Marketing Fails by Ardath Albee

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