25 Articles to Jump Start your B2B Marketing
October 22, 2010
Business-to-business marketing start-ups don’t come with a manual, but that doesn’t mean there aren’t plenty of excellent resources out there to help you strengthen your B2B campaigns. Whether you’re just getting started or looking for some great additional information, we’ve compiled a list of some of our favourite articles on B2B marketing from around the internet.
Authored by some of the most respected and weathered industry insiders, these articles can help you maximise your B2B marketing operations by experimenting with new practices.
Getting started with B2B Marketing
2010 B2B Content Marketing Benchmarks, Budgets and Trends by Joe Pulizzi
The New B2B Marketing Manifesto by Ardath Albee
Does your B2B Website Impede Sales? by Dianna Huff
Need more B2B leads? 7 tips to fix your website by MH McIntosh, CBC
How to develop an effective content marketing programme by Geoff Wells
7 Ways of Getting Your Content in Front of More People by Mark Ramskill
Best Writing Practices for B2B Marketing
Questions to Ask Before Writing by Dianna Huff
Web Copywriting 101 – Begin with the end in mind by Kate Headen Waddell
What Marketers Can Learn from Storytellers by Chas Cooper
Five Corporate Blog Must-Haves by Jeremy Victor
Mobile Web and Social Marketing
Seven rules for developing iPhone apps by James Hepton
11 Ways to Create an Effective Facebook Page for Business by David F Carr
Balancing Social Media Effort vs Value for Small B2B Business Owners by Heather Rubesch
28 Awesome B2B Social Media Statistics by Adam Holden-Bache
Tips for efficient B2B marketing
How to increase B2B sales without spending more on marketing by MH McIntosh, CBC
How to implement cost effective marketing in a fragile economy by Geoff Wells
12 Shortcuts to get marketing done faster by MH McIntosh, CBC
Content is king for B2B
Content Now Vital to B2B Marketing by Lisa Arthur
B2B Content Marketing in the Age of TMI by Ardath Albee
Content Marketers: How to Think and Act Like a Publisher by Jeremy Victor
Your Content Strategy Mission Statement by Joe Pulizzi
Content Marketing Converts Even the Toughest Business Buyers by Newt Barrett
How Much B2B Content is Enough? by Stephanie Tilton
What Drives Us? 4 Keys to Creating Compelling Content by Patsi Krakoff
23 Reasons Why Content Marketing Fails by Ardath Albee
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Comments
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Posted by Mark McClure on December 19, 2010, 3:21 am []
That’s quite a list!
One for reading in the quiet time between Xmas and New Year, although I already sneeked a preview at five or six goodies!
Good example of b2b content curation.
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Posted by Doug Kessler – B2B Marketing on December 20, 2010, 10:19 am []
Great list. Thanks for putting it together. You’ve introduced me to some people I didn’t know about — and some great content.
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Posted by keyword marketing on January 1, 2011, 5:17 am []
While we are discussing the benefits of 25 Articles to Jump Start your B2B Marketing | , The web is like an archive of information. Whether it’s a corporate website or merely a blog, a search box is important. The visitor may be looking for some thing that is hidden within the website, using the search box, chances are, guests will get what they want.
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Posted by Ardath Albee on January 6, 2011, 8:37 pm []
Thanks very much for including a number of my posts in your list categories. I really appreciate being included with such a great group of B2B marketing resources. Plus, I found a couple of great posts that I’d missed.
Hope your new year is off to a great start!
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Posted by JamesHay on January 7, 2011, 9:41 am []
Your welcome, we’ve lots of exciting plans for the new year and we’ll be sure to keep you posted with any relevant information.
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I’m honored to be included in this roundup of tremendous resources! (And not surprised to see that two of my colleagues from the Savvy B2B Marketing blog are on the list.) You can bet I’ll be bookmarking this page and making my way through these posts.
Best,
Stephanie